Digital Project Gallery
Digital design brings so much flexibility and an endless amount of space to tell your story.
Website & Email Design & Redesign • Art Direction • Concept Creation • Prop Sourcing • Storytelling • Strategizing • Consulting & Mentoring • Social & SEO • Light Copywriting
Samurai House, North Shore, Oahu
SamuraiHouse.com is a website I designed for the owners of this amazing rental property. The request was to have a homepage with images that link to different areas of the property. Guests cannot reserve on the site but are given contact information, as well, information can be gathered about the guest to make sure the property is a good fit for the guests as well as the owners.
Printed pieces were also part of the project: Embossed luggage tags, tri-fold brochures, tri-fold business cards and a presentation box.
Lance Scott Rawlings
Etsy Shop
I have a friend who is not only a chiropractor but also an artist. I created an Etsy shop through which he could sell his artwork. Along with the shop, I designed a website, digital PDF catalog of work and a bi-fold business card.
Sundance Catalog:
"Celebrating 25 Years"
Launch of a series: Sundance "Celebrating 25 Years". Homepages, special landing pages and emails were designed to celebrate special artist collections and the journey of the company. Included on each were links to special landing pages, the blog and important products for the event on the site. Above is one of the homepages, below are three coordinating emails.
The History of Sundance, Celebrating 30 Years
This page tells the story of Sundance from it's humble beginnings starting at Sundance Resort's General Store up to the 30th year anniversary of the catalog and website. It depicts the original layouts/designs for the first catalog and, at one time, had an animation coloring the layouts from black and white to full color. It also depicted every catalog cover from the first to the Fall 2019 30th Anniversary cover.
Sundance Catalog Holiday Catalog Translated Across the Website & Email
The holidays are a crucial quarter for retail business. This section depicts a small compilation of homepages, emails, landing pages and editorial shots we did at Alta for these pages and examples of how they were used.
Holiday Specialty Shop
Landing Pages
Above is a masonry landing page, each of the lower product images on these pages were manually, hand-cropped to depict more environment than standard website detail/product page images.
Gifts to Splurge On
Specialty Holiday
Landing Page
This was a mockup of a landing page specially designed to highlight the luxe holiday gifts on the website.
Holiday Storytelling
One of a series of six holiday story landing pages, this is "The Sundance Tree".
The story included: gift-giving ideas, links to tree trimming products, a what-to-wear while tree-hunting guide, suggestions for après tree-trekking and trimming - a cozy room for once your tree is trimmed and gifts are wrapped where you can sit back and relax. The bottom grid also included a (very popular) link to the Santa's Favorite Holiday Hot Toddy. It's delicious, you should try it.
Banner Ads and Email Banners
Below you'll find a very small collection of banner ads and banners for emails, although hundreds were created.
Sundance Blog
Initial mockup for the Sundance blog page..
More...
Above is a Sundance Winter homepage grid showing support for a sister entity, the Sundance Film Festival.
Below you'll see a variety of different types of emails supporting different events, promotions, and occasions.
Celebrating 25 Years of
Sundance Jewelry Artists
These are examples of emails and specialty pages supporting Sundance celebrating 25 Years of Jewelry Artists.
Product Shots
Above are product shots to show detail and scale, specifically shot for the website. We photographed 30+ shots most days.
Have Computer Will Travel - Well, I Prefer to Work from Home
Multi-tasking and juggling are part of being an digital and print art director and graphic designer. You'll find I'm fast, efficient and able to focus on multiple projects at one time.