Digital & Print Design Professional
There are so many different assets used to tell a story: copy, typography, photography and layout.
Graphic Design - Digital or Print • Studio or Location Photography Direction • Set Designs • Project Management • Team Mentoring • Prop Sourcing • Presentations • Proofreading • And Occasional Copywriting
A vast amount of my print project experience is with Sundance Catalog designing layouts, art directing photography and whatever type of production work was needed. I'm happy to roll up my sleeves. It has been exciting and rewarding branching out and working on different projects since leaving my post at Sundance.
I started my career in a very small print shop in Salt Lake City where I did typesetting, design and production work including printing out copy on film and burning plates. So I have first hand real world print experience. I have been on press and even visited a paper mill in NY.
My most current project was a 40-page (first) catalog for Jes MaHarry, a very talented California designer and jeweler. I designed the layouts, helped source props and did a bulk of the production work. I also consulted and mentored the production artist as this was her first catalog effort. She, of course, was a joy to work with.
A very beautiful project I had the pleasure of working on in 2024 was for a friend's rental property in North Shore on Oahu. It included a tri-fold brochure, tri-fold business card, luggage tag, gift box w/sticker and a full website.
Simple invitation and wedding timeline for a friend's daughter getting married on the beach.
Along with catalogs for Sundance, I worked on bind-in cards, in-pack cards, company holiday cards and party invites, product packaging, small product design, retail signage and large scale projects like airport signage, barricade signage, billboards and signage for the corporate headquarters building.
For an in-depth look at the full process of designing, art directing and producing a Sundance Jewelry Book see my section on "The Evolution".
Above and below are examples of a bind-in cards that were bound into core catalogs to support different offers and efforts.
For Lance Rawlings, friend, chiropractor and artist, I designed a printable and digital catalog of work and 2-sided folding business card. Along with these items, I created an Etsy Shop and "Pattern" website for him.
I designed and shot dozens of "birthday cards" for Sundance internal use. Of course, we found multiple uses for the images.
There were many internal Sundance projects that needed to be designed and produced. I worked on brand books, redesigns for company collateral including business cards, letterhead and Sundance iconic gift boxes.
I designed billboards, airport signage, mall barricade walls, signs for the corporate headquarters building, even jumbo-tron artwork for malls where the retail stores reside.